New campaign for UN Women is a perfect example of why simple ideas are always the most powerful.
Click ads for enlarged view. Images via.
Google autocomplete has been the source of lazy blog post humor for years.
But a new campaign by Christopher Hunt, creative at Ogilvy & Mather Dubai, uses the dynamic for shocks instead of laughs. He says this about the ads:
“This campaign uses the world's most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web."
It's hard to read on these low res scans, but the birdseed type above the search boxes reads: "Actual Google search on 09/03/13." These searches were done in Dubai, but some of the same results turn up in U.S. searches — which is disgusting and disheartening.