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The Best Ad Critic In The World™ (™ pending) and a freelance copywriter with 25+ years experience and CLIOs, One Shows, Mobiuses (sp?), ADDYs, ANDYs, and a Bobcat Pin (Cub Scouts).
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posted by Mark Copyranter @ 4:54 PM
Good selection, thank you for your committed dedication to saving us from the shower of sh*t that can be advertising, and highlighting the gems.I am about to unpopularise myself. The Bells spot, specifically the Scrabble piece: KAT is an alternative spelling of KHAT, and an acceptable word. This unfortunately makes me see a copywriter who didn't do their work.And "South African Scrabble adopted the WESPA rules as its own in 2011." ~Which means the Harper Collins Dictionary, which I checked just because I'm a copywriter and have a tic in that way. I won't even send an affronted email to the agency because it doesn't matter, as it's still a lovely ad. Which could've been lovelier.
Are you kidding me? A Rene Magritte rip?Talk about an old chestnut.
The vegetarian restaurant ad campaign is brilliant... my ass! I hope you weren't being condescending, which sometimes you are, in saying "For you cultureless people, the campaign references René Magritte’s 1948 painting The Treachery of Images". As if you knew that. You just read it somewhere. This is exactly the type of campaign that gets creatives masturbating while the general public, for which it is intended, scratching their heads.
Good selection of the topic, really appreciate it
@CuriouspencilI understand that you were irritated by KAT not being allowed?Well, I too am a copywriter and there's something about your affront based on research that gets me all uppity.That is, as a copywriter we need to understand context as well.The fellas playing Scrabble there are more likely to say KAT is unacceptable because they too are ignorant to KHAT or WESPA rules. That's how this is perfectly acceptable in the ad. It's not just about being accurate, but being accurate when it's accurate to be.
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