The "Big Idea" ain't dead yet. Here's proof.

"No Bollocks" is a great Big Idea.

If I were a CMO? I’d run my brand downtown to the Wall Street office of Droga5 and scream, Fry-like, “Shut up and take my money,” give Dave Droga a blank check, and then go to the lobby and sleep on their couch for two weeks or so, use Droga’s private shower, eat their food, go to New York Dolls with a couple of their chatty account doofs, watch them make it rain singles on smirking strippers — all while their creatives worked 18 hour days on my Big Idea.

Read the rest on Digiday.