Tuesday, June 26, 2007

Lies Well Disguised, #38.

Today on Gawker, I briefly wrote about the winning print campaign—which I don't hate!—from last week's Cannes ad festival (link). For previous Lies Well Disguised columns, just type those three words up in my search window.


Blogger ricpic said...

Very hip that you say you don't care whether or not the ad sells the product (in this case, Tide). One thing to say that on Gawker, where it doesn't count; quite another thing to shit where you eat, eh CR?

6:22 PM  
Anonymous Anonymous said...

You'd think diktip up there wrote the coupon copy to go with this ad. Award winners are always fair game.

10:48 PM  
Anonymous Anonymous said...

While I don't particular;ly like the campaign nearly as much as you, I DO love the comment about "difficult brands."

These yoo-hoos who prance around Cannes bemoaning their $1B detergent accounts really should have to work on a urine analysis machine ad once in a while.

I'm currently doing a campaign for a device that does a better job of implanting spine discs in minimally invasive surgery.

Yeah, Tide must be a bitch.

8:53 AM  
Blogger David said...

Anon, here's your campaign:

"If you're having surgery, do you want the machine that does the best job? Our machine does a better job of implanting spine discs in minimally invasive surgery."

Throw in the word "Prostate" and I'd be mortified enough to buy one today.

12:46 PM  

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