Wednesday, July 16, 2008

Law firm's diversity ad recipe calls for lots of Whitey Spice.

(click ad for closer look at the diversity)
Or cocaine. DLA Piper, global law firm employment home of former Senator George Mitchell, sports the ultra-generic tagline "Everything Matters." OK, DLA—then that must include your awful forced metaphor diversity ad. Copy begins: "With 3,700 lawyers in 25 countries, we've got a lot of talent. But that doesn't mean we're all using the same spice." I seriously hope that the person who wrote this ad isn't involved in any way in the crafting of your legal briefs. At least DLA abstained from using the bad animal metaphors that roam wild in law advertising. (image via MultiCultClassics)


Anonymous Anonymous said...

Obviously we're supposed to take their assertions with a tablespoon of salt.

1:02 PM  
Anonymous Anonymous said...

I don't get these diversity ads. If these companies were truly diverse they wouldn't give a second thought to making ads about how diverse they are. It just screams that a bunch of old, white men got together to put this thing together.

8:03 PM  
Anonymous Anonymous said...

But which spice am I???

5:31 AM  
Anonymous Anonymous said...

Apparently keeping Asians to a minimum

5:48 PM  
Blogger Åsk Dabitch said...

Looks like a chikken tikka malai is being made. I wonder what that means.

3:10 AM  
Anonymous Anonymous said...

I freelanced briefly at an agency that specializes in law firm ads. I have to say, this one is pretty decent. It doesn't wallow in the obvious conclusions and trendy metaphors, although it does inoffensively play off the cliche "variety is the spice of life". They even managed to restrain themselves to a modest amount of copy.

12:49 PM  

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