Wednesday, January 21, 2009

"The V-Dub's been drinking, not me."

(click image) Keep your eyes on the road, booze-hund! In Germany, birthplace of the Volkswagen Beetle and enormous beer steins, the Federal Ministry of Transport, Building and Housing recently wanted to raise drunk-driving awareness. So, Berlin ad agency Schloz & Friends created bloodshot googly-eye hub caps for a fleet of Beetles, which were then driven around alcohol-fueled public events. Pretty funny, especially for a government initiative (image via). Previously in anti-drunk driving promos. Previously in VW Beetle advertising.


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