Australian beer brand attacks already dead metrosexual—one of whom looks an awful lot like Tom Cruise...

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Admittedly, the casting and photography are good, and the copy is creative enough. But this "save the males" anti-metrosexual print campaign via Australian beer Barons is an idea who's time has come and gone (the accompany video has been online for a couple of months). Five years ago, I would have said 'decent approach.' But scores of brands in that time—from deodorants to autos—have beaten the de-balled male stereotype to death. And what's with Karl (lower right), the Cruise dopplegänger (actually, vice-versa)? (images via) Previously in: metrosexuals in advertising. Previously in: outdated sexist beer ads.