Axe teases, disappoints horny Uruguayan men.

(click image) Considering the drooling doofi demographic of Axe users, this had the potential to be a nice sleazy promo. The print ad is for Axe Day & Night fragrances. How it works is, you send a text message after 9pm, and then hold your mobile phone up to the ad to reveal the blonde's covered naughty bits. Except, not—she's wearing lingerie! How dick-softening to the desperate mooks who actually spent the time/money to attempt this (by Lowe Ginkgo in Montevideo, Uruguay, via). Previous Axe ads.