Thursday, October 29, 2009

Here's something I have hardly anything bad to say about.

(click image) It's an efficient idea for advertising fuel efficiency. To promote the new Volkswagen Golf BlueMotion, DDB in Berlin stamped the map portion of 5,000 Euro banknotes of various denominations with matching route lengths showing how far you could go for your money. The notes were put into circulation at German VW dealers and service shops. Yes, it is an example of Ad Creep, which I usually deride. But this defacing of banknotes isn't so evil. And it's informative (image via). Previously in VW ads: Classic. Sexist. Terrible. And zany (the Peter Stormare GTI spots).


Anonymous Anonymous said...

I may be picky here, but there aren't any 5.000 euro notes in europe. the highest note is 500 euro.

and oh, I'm really looking forward to see these again at my nearest award show.

10:48 AM  
Blogger copyranter said...

5,000 isn't the denomination, it's the NUMBER of notes that were stamped.

10:51 AM  
Anonymous Anonymous said...

The television show top gear had a challenge to produce an ad for a VW Scirocco TDI. The ad also touted the fuel efficiency of a diesel in a different way:

11:05 AM  
Blogger Timo J├Ąppinen said...

A really nice idea. Let's see who else starts to use notes for advertising.

Does anyone know at what point is it legal to mark notes? I mean how much can I paint or color the money with out it losing its meaning?



5:52 AM  

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