I like something...
The new VW GTI spots, via Crispin Porter + Bogusky and featuring the excellent Peter Stormare, a Swede, playing an insane German engineer, are pretty funny. And the use of Stormare cements the brand in your brain. Here are the 3 spots:"wrecking ball"
"crate"
"catapult"
(adweek, on top of things as usual, doesn't even mention Stormare in their initial story. Good journalism there.)
posted by copyranter @ 3:28 PM
19 Comments:
I agree. The shit is hillarious, or maybe I just appreciate anything anti-MTV at this point.
I love Stormare. These are great, thanks.
OH, these are so delicious, I wish they were a day long.
UNPIMP is the new..oh shut the fuck up.
"OH SNAP"
That whole catapult sequence is the best. And tears were flowing when he said "Vee just dropped it like its HAAAAAAAAHT."
Genius. Golden.
Made me forget temporarily that I hated cars and their commercials.
These ads rule. Countdown begins on how long it takes for the lame rip-offs to turn up on the tee vee.
Representing Deutschland, Ja!!!
I love these almost as much as I love his character in Fargo. Whoa, what a psycho.
Good point elmachino. The first time I saw it I thought "Karl Hungus could sell anything."
The real joke here is that those "pimps" could afford a $22,000 car.
wonder what Donny would say...
Was that your car, dude?
That's a not a catapault. It's a trebuchet. Otherwise I still swear undying loyalty to VW and CP+B.
any agency worth its salt can sell sexy product with ads like these. it takes real talent to sit down everyday and sell telecom and dogfood. still, props to CP+B for continuing to up the ante. i watched them over and over.
whoa... I guess nobody's ever seen Sasha Baron Cohen's fashion correspondant... or his Borat character...
Take that and add Stormare's nihlist character in Lebowski and you get THIS.
more entertaining than most of the shit coming out in advertising today, but hardly brilliant.
One of the things that americans seem to find hilarious is WASPs doing hip hop things. For proof, see every single movie where black comic goes to Brentwood and teaches everyone how to loosen up on the dancefloor. This strikes me as just in that vein. Same hacky bullshit of "isn't it funny that the uptight white guy is speaking black?" ha ha. Never seen THAT before....in the last 3 hours.
fantastic. thanks for posting all three.
hi mom. which sister?
Nice spots.
That's Peter STORMARE!?! Incredible!
I loved his work on "Prison Break." He looked nothing, I mean nothing, like he does in the commercial. And he didn't have an accent. Alas, they killed off his character (along with, what, six or seven others?). I miss him.
Thanks for the tip. I never would have put the two things together.
sounds like hax your mom hax has a hax good point (hax).
word boy.
hax.
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