I like something...
The new VW GTI spots, via Crispin Porter + Bogusky and featuring the excellent Peter Stormare, a Swede, playing an insane German engineer, are pretty funny. And the use of Stormare cements the brand in your brain. Here are the 3 spots:
(adweek, on top of things as usual, doesn't even mention Stormare in their initial story. Good journalism there.)