Tuesday, February 21, 2006

The Bowlmor Girls. Now With Zero Bowling.


The Girls, judging by the latest ad (right), have given up on the warped alleys (Blondie’s secretions, left, couldn’t have helped) at “hip” Bowlmor Lanes and slipped into the men’s room to await a Stroke or an Interpol to come in and take a pee-pee. I’ve pissed a few times in that men’s room and while it’s not CBGB disgusting, I definitely would not sit on the floor. Being a transplanted white-trash hillbilly, I’ve never gotten the NYC Bowling For Irony phenomenon. But then Bowlmor, unlike Port Authority's superior Leisure Time Lanes, hasn’t been about actual bowling for about 10 years. The Girls are a mere block from the L, Billyburgers. Y'all, of course, already knew that.
(A very local New York City post. Apologies to my national, international, intergalactic readers.)

17 Comments:

Blogger Make the logo bigger said...

Nope. Celebrity kickball.

12:10 PM  
Blogger White Dade said...

So bowling is cool, poker is cool, and a few years ago it was cigars and swingdancing. My preditcion: Shuffleboard will be all the rage among hipsters circa 2009.

12:11 PM  
Blogger dancing at gunpoint said...

Gross. Those girls will probably get urinary tract infections from sitting on the floor of that dump.
P.S. Former White Trash Hillbillies unite!

12:49 PM  
Anonymous krissythegroupie said...

The Interpol boys wouldn't bowl. Those ugly bowling shoes wouldn't match their suits.

2:19 PM  
Anonymous Knotted Knickers said...

You warned me with context, but I clicked that link to the CBGB's urinal anyway. Damn you, copyranter. Damn me for knowing better and looking anyway. Eeeeuw.

10:40 PM  
Anonymous Bowling with No Panties said...

Remember a few years ago when the ad was just a chick standing in a bowling lane, shot from the waist down, holding a bowling ball and her panties were around her calves??

Yeah, Bowlmor is all about getting loaded and then laughing at your gutterballs.

10:47 AM  
Blogger copyranter said...

note: I have deleted a couple of comments from an anon coward who made comments that had nothing to do with this post. I will continue to do so. So save yourself the effort.

5:47 PM  
Anonymous Anonymous said...

Copyranter: Typical. You LOOOooove to dish it out but you can't take it. Sissy. I'll see you at recess, ad geek.

6:55 PM  
Blogger copyranter said...

So this "recess", is that a new hip club?

back to Bowlmor, here's the ad with the panties an above reader was referring to:

http://us.greet1.yimg.com/img.greetings.yahoo.com/g/img/gocard/bowlmor.jpg
(copy and paste)

8:02 PM  
Blogger percy widget said...

whatever.
girls = cool.
urinals = cool.

girls + urinals = super cool cool.

('cause it's like, ya know, they're not allowed in the boy's room!)

3:48 AM  
Blogger Currin Girl said...

Considering Bowlmor charges $7.50 per person, per game, it's obviously not going to their advertising budget.

10:15 AM  
Blogger Jessica said...

The ad on the right dates back to 2000, when I was a Bowlmor Girl. Yes, once upon a time, I was a bowling alley waitress.

12:20 PM  
Blogger copyranter said...

well Miss Washingtonienne, I knew it wasn't a new ad. I didn't know it was that old though. Still when the campaign started, the girls were connected to bowling, at least in theory.

12:29 PM  
Anonymous J. Walter Thompson said...

I guess Bowlmor figures it's not such a huge leap from the bowl to the urinal.

2:41 PM  
Anonymous Jumper Bailey said...

Although I'm not hip to the NYC bowling-for-irony phenomenon, I suspect that they bowl ironically for the same reasons I bowl ironically, when I bowl at all.

I can't hit the pins.

If I could actually make the damn things fall down, I'd be less ironic about it.

3:33 AM  
Anonymous shadow said...

this one could've worked better, don't you think? too bad it's only one girl.

http://www.lastnightsparty.com/lit2/slides/IMG_6832.html

6:36 PM  
Anonymous David Leffler said...

I always thought that these ads were pretty bizarro as well and blog about it at http://staringatstrangers.typepad.com/staring_at_strangers/2007/05/coming_out.html
You're cited there, so be sure to take a look.
I've just discovered your blog and think it's great. I have nothing to do with the ad industry, but for some reason I find myself issuing critiques inside my head of ads that I happen to see. Is there a cure for this or am I stuck with it for the rest of my life?

5:54 PM  

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