This campaign is Smellin’.
—My hatred of it, I’m having a hard time Quellin’.—Whoever thought of it, doesn’t have much going on in his/her Melon.
—I'm not buyin' what they're Sellin'.
posted by copyranter @ 12:25 PM
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Wednesday, February 08, 2006
—My hatred of it, I’m having a hard time Quellin’.—Whoever thought of it, doesn’t have much going on in his/her Melon.
—I'm not buyin' what they're Sellin'.
18 Comments:
I actually did buy what they're sellin, and they work very well.
Just sayin'...
I also tried them, angelina, but found them (snicker) underwhelmin'.
I'm surprized they haven't made some that keep the feet from smellin'
I always wondered how they could prove that Magellan was, in fact, gellin'.
Damn it Christy.
I got here late. I wanted to do the joke about Ferdinand Magellan.
But I'm not mad; not yellin' ...just tellin'...that I would have preferred not to make an obscure reference to Keller, Helen.
I took it too far, didn't I. Just seemed like so much fun I couldn't resist.
But you're doing what the ad wants you to do--mimic it, right?
For a pair of these, what are you shellin'?
Argh!! When I listened to Air America radio way back in its infancy, this was one of their only advertisers. They played the ad over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over
well tyler, good TV spots do 2 things:
1. make you remember the product.
2. make you remember the product positively.
these only do the first. at least for me. but then, this "scientific" ad process is bullshit. it's completely subjective.
I'm positively kvelling!
Check your Yiddish dictionary ;-)
Jordan,
Any rhyme involving Keller (comma) Helen is absolutely perfect.
In my eyes tears be wellin'.
jesus christ. just saw a new one. a man drinking wine was, of course, zinfandellin'.
at a wedding with his new bride ... helen mcmillan.
someone hold me.
I'm thinking it's a good thing I missed this campaign completely (I take the Amish approach to television). However, I went to the website to see what the heck this was. Um, "outrageous comfort?!" Outrageously comfortable? Comfortably outrageous? I'm having a very difficult time fitting these two concepts together.
It's sort of like the ad biz's addiction to "extreme" this and "extreme" that. I remain unconvinced that extremity is a desirable trait in the products on my supermarket shelf.
But I'm an old fart. Not extremely or outrageously old-fartish. Just comfortably so.
I miss the one when the one guy said he was gellin' "Like a FELON" and there was that huge uproar and they changed it.
But who "gels" more than a felon? I mean, incarcerated felons aren't exactly BUSY.
I agree that you're not buying what they want to sell--but you're still doing what they want you to do: repeat, repeat, repeat the meme, engrain the message, and get other people to do the same. So you've got 17 comments that to one extent or another replicate the gimmic of the ad. Why? I'm guessing it has something to do with the pleasure of that type of word-play, even if it is irritating. Irritating sells? To claim that it doesn't (c.f., "unscientific" and all) is to say that you know when something does sell/work.
Truly, the worst ad would drive negative sales. Just up from that is the ad that you don't notice.
However dumb or irritating this campaign is, it does seem to be qualitatively different than the other ads that you (gleefully and correctly) skewer.
I guess that the good of repetition is remembering. I have never used shoe inserts but I sure as hell have attached a name to shoe inserts now. And, yes, my life is poorer for it, though maybe richer for them in the long run.
Hateing myslef as well over here too. Only that I missed the fun to be rhyming. Bannana fanna bo ramma fee fi bonanna.
your sight* rocks !
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