Wednesday, February 08, 2006

This campaign is Smellin’.

—My hatred of it, I’m having a hard time Quellin’.
—Whoever thought of it, doesn’t have much going on in his/her Melon.
—I'm not buyin' what they're Sellin'.

24 Comments:

Blogger Angelina said...

I actually did buy what they're sellin, and they work very well.


Just sayin'...

12:49 PM  
Blogger copyranter said...

I also tried them, angelina, but found them (snicker) underwhelmin'.

1:02 PM  
Blogger ElMachino said...

They do work rather well but I refuse to continue to give them the satisfaction of paying ridiculous prices for "footwear aftermarket products."

You must rap like a felon.

1:55 PM  
Blogger Amy J. Fanter said...

I'm surprized they haven't made some that keep the feet from smellin'

1:58 PM  
Blogger christy said...

I always wondered how they could prove that Magellan was, in fact, gellin'.

2:52 PM  
Blogger What we need are more problems said...

christy: no swellin'
Love, Helen






Now, stop it!

3:35 PM  
Blogger Jordan said...

Damn it Christy.

I got here late. I wanted to do the joke about Ferdinand Magellan.

But I'm not mad; not yellin' ...just tellin'...that I would have preferred not to make an obscure reference to Keller, Helen.

I took it too far, didn't I. Just seemed like so much fun I couldn't resist.

4:10 PM  
Blogger [ tyler curtain ] said...

But you're doing what the ad wants you to do--mimic it, right?

4:23 PM  
Blogger bustergonads said...

when i go home, i'm lickin' bush like ellen

4:30 PM  
Anonymous Anonymous said...

For a pair of these, what are you shellin'?

4:36 PM  
Blogger Maulleigh said...

Argh!! When I listened to Air America radio way back in its infancy, this was one of their only advertisers. They played the ad over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over

4:44 PM  
Blogger copyranter said...

well tyler, good TV spots do 2 things:
1. make you remember the product.
2. make you remember the product positively.

these only do the first. at least for me. but then, this "scientific" ad process is bullshit. it's completely subjective.

6:11 PM  
Blogger LisaBinDaCity said...

I'm positively kvelling!

Check your Yiddish dictionary ;-)

7:55 PM  
Blogger David said...

Jordan,

Any rhyme involving Keller (comma) Helen is absolutely perfect.

In my eyes tears be wellin'.

9:00 PM  
Blogger christy said...

jesus christ. just saw a new one. a man drinking wine was, of course, zinfandellin'.

at a wedding with his new bride ... helen mcmillan.

someone hold me.

10:21 PM  
Anonymous Jumper Bailey said...

I'm thinking it's a good thing I missed this campaign completely (I take the Amish approach to television). However, I went to the website to see what the heck this was. Um, "outrageous comfort?!" Outrageously comfortable? Comfortably outrageous? I'm having a very difficult time fitting these two concepts together.

It's sort of like the ad biz's addiction to "extreme" this and "extreme" that. I remain unconvinced that extremity is a desirable trait in the products on my supermarket shelf.

But I'm an old fart. Not extremely or outrageously old-fartish. Just comfortably so.

1:59 AM  
Blogger Laura Bora from Bufadora said...

I miss the one when the one guy said he was gellin' "Like a FELON" and there was that huge uproar and they changed it.

But who "gels" more than a felon? I mean, incarcerated felons aren't exactly BUSY.

10:20 AM  
Blogger [ tyler curtain ] said...

I agree that you're not buying what they want to sell--but you're still doing what they want you to do: repeat, repeat, repeat the meme, engrain the message, and get other people to do the same. So you've got 17 comments that to one extent or another replicate the gimmic of the ad. Why? I'm guessing it has something to do with the pleasure of that type of word-play, even if it is irritating. Irritating sells? To claim that it doesn't (c.f., "unscientific" and all) is to say that you know when something does sell/work.

Truly, the worst ad would drive negative sales. Just up from that is the ad that you don't notice.

However dumb or irritating this campaign is, it does seem to be qualitatively different than the other ads that you (gleefully and correctly) skewer.

1:09 PM  
Blogger Make the logo bigger said...

tyler curtain - I hear that, but what good is repeating the irritation to the choir, like we’re doing here. What good are impressions if they don't result in a sale?

We consumers like the brands we like regardless of how good or bad their ads are, and nothing will change that.

Maulleigh – yo boy, with your repetitious "over and over and over...and over and over" cRaZy rap,

you be O.C.Dwellin’

;-p

2:23 AM  
Blogger [ tyler curtain ] said...

I guess that the good of repetition is remembering. I have never used shoe inserts but I sure as hell have attached a name to shoe inserts now. And, yes, my life is poorer for it, though maybe richer for them in the long run.

7:10 PM  
Anonymous Heidi said...

I FUCKING HATE THAT TAG LINE

9:37 PM  
Anonymous Anonymous said...

I FUCKING HATE MYSELF FOR READING ALL 21 OF THESE COMMENTS.

2:11 PM  
Anonymous Sher-bert of Azkazanistan said...

Hateing myslef as well over here too. Only that I missed the fun to be rhyming. Bannana fanna bo ramma fee fi bonanna.

3:15 AM  
Anonymous Anonymous said...

your sight* rocks !

6:10 AM  

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