Wednesday, July 20, 2011

Stupid Ambient Ad Stunt of the Week.

(click image, via) Well, there is an idea here, it just ain't working. From the agency press note: "With 188kW of power, the Volkswagen's Golf R is the fastest Volkswagen ever. To create hype around this awesome vehicle, we hired people to walk around busy public areas with prosthetic mouth pieces that mimicked the physical effects of G-Force."
The guy on the left works a little better with his slicked-back hair. Otherwise, the stuntmen just look like scary freaks in VW t-shirts. Maybe a pack of about 10 guys would have made the stunt more readable. Maybe not. Ad agency: Ogilvy, Cape Town. Here's 10 previous stupid ambient ad stunts. And here's some more.


Anonymous Anonymous said...

:-) a vertical smile rotated 90 degrees? :-)


9:50 AM  
Anonymous Anonymous said...

Stupid ad stunt of the WEEK. I vote this the STUPIDEST ad stunt of 2011. If I see a guy like that walking towards me, I'd punch him in the face.

10:47 AM  
Anonymous Vinnie said...

This one is stupid too. It's for Sprite. I've always wondered what the connection between Sprite and jerking off (in public places) is.

11:03 AM  
Anonymous Chris said...

Sir Copyranter,
So proud to see 2 pieces of quirky work from our Ogilvy Cape Town studio on your site in 2 weeks :) Nice.

6:09 PM  

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