Monday, March 30, 2015

Brands: Stop Hiring Journalists to Write Native Ads.

(If you were Hunter Thompson, then yes, I would let you write a native ad for my brand. But you're not. He's dead.)

Now, well-educated, delusional, underpaid journalists think that they can do advertising better than ad copywriters. This is poppycock. Read why here.

Wednesday, March 18, 2015

Why did it take Facebook 11 f#©king years to advertise "friendship"?

We all remember the Most Depressing Tech Commercial in History, the 2012 Facebook "Chairs" ad that opened with a scene that looked it was from an episode of True Detective. Zuckerberg followed up that video with even more Dystopian ads.

Well now, finally, Facebook has done something that makes sense. Read why, and see the new ads here.

Thursday, March 12, 2015

The "Big Idea" ain't dead yet. Here's proof.

"No Bollocks" is a great Big Idea.

If I were a CMO? I’d run my brand downtown to the Wall Street office of Droga5 and scream, Fry-like, “Shut up and take my money,” give Dave Droga a blank check, and then go to the lobby and sleep on their couch for two weeks or so, use Droga’s private shower, eat their food, go to New York Dolls with a couple of their chatty account doofs, watch them make it rain singles on smirking strippers — all while their creatives worked 18 hour days on my Big Idea.

Read the rest on Digiday.

Friday, March 06, 2015

Digital is Destroying All Creativity.

Note: this is an ironic visual.

In News. In Fashion. And especially, in Advertising.
LINK, on Digiday.

Tuesday, March 03, 2015

Creative Director, Copywriter, or Art Director—Who is the Biggest Creative Department Douchebag?

The answer will surprise you! Or it won't. LINK, on Digiday.