Why did it take Facebook 11 f#©king years to advertise "friendship"?

We all remember the Most Depressing Tech Commercial in History, the 2012 Facebook "Chairs" ad that opened with a scene that looked it was from an episode of True Detective. Zuckerberg followed up that video with even more Dystopian ads.

Well now, finally, Facebook has done something that makes sense. Read why, and see the new ads here.