WHEN BFI DECIDED to try to break up the mob trash cartel in NYC, They came to our agency to handle the advertising. Despite the fact that our office is right on the border of Little Italy, we took the business. This was the first ad in the campaign. Shortly thereafter, it was reprinted in a Fortune article about the NYC garbage biz.
The mob’s response (allegedly)? Apparently lacking connections at Belmont, the HEAD OF A DOG was left on the Brooklyn stoop of a BFI executive.
(click ad for better look).