Now that's a Wild.
Here in the Urbania of NYC, "Wilds" are the name for those seemingly random rows of posters plastered on board fences or scaffolding, usually for something "edgy"—like a Jewel CD. They ain't random and they ain't cheap. And really, they're now starting to blend into the over-posterized cityscape and become invisible. So GoldenPalace has avoided being milked by buying the cow. Brilliant cheap publicity.