copyranter on ANIMAL NY: new French Wrangler ads.
Wrangler has just launched a new campaign in France that desperately tries to reposition the cowboy jeans as edgy. the tagline is..."We Are Animals." Stupider, more pretentious fashion advertising you would be hard-pressed to find (I'm writing like Yoda talks, sorry). (link)
posted by copyranter @ 11:15 AM
2 Comments:
The ads look more like crime scen photos courtesy of your friendly neighborhood body dump site.
So if I wear Wranglers, I'll end up dead, face down in a ditch or a lake? How is this a good idea? I don't want to think of serial killers when I buy my jeans.
This campaign is a monumental failure.
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