Tuesday, August 12, 2008

Levi's gets a free ad on page one of Wall Street Journal.

(click image for closer look)
That's a "routed" Georgian man at right in a Levi's 3/4 length t-shirt on page one of today's WSJ. Levi's—bloodied brand of the oppressed! Now that's edgy advertising. If only the other guy was wearing a Che tee. previously in accidental newspaper ads: Fendi No.5.


Blogger Spencer E Holtaway said...

I'm sure I've seen stuff like this before. What I mean is, news photography of oppressed people wearing 'western' logos somehow has a greater impact than them wearing a blank t-shirt.

How about, "it's not just an image of a person being oppressed and down-trodden, it's an image of [a western icon] FREEDOM being oppressed and down-trodden". We, over here in satellite television land might subconsciously put that together in our little heads so will it sell more papers, or is it just a 'stronger' image that way?

9:16 AM  

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