Levi's gets a free ad on page one of Wall Street Journal.
(click image for closer look)That's a "routed" Georgian man at right in a Levi's 3/4 length t-shirt on page one of today's WSJ. Levi's—bloodied brand of the oppressed! Now that's edgy advertising. If only the other guy was wearing a Che tee. previously in accidental newspaper ads: Fendi No.5.
posted by copyranter @ 11:00 AM
1 Comments:
I'm sure I've seen stuff like this before. What I mean is, news photography of oppressed people wearing 'western' logos somehow has a greater impact than them wearing a blank t-shirt.
How about, "it's not just an image of a person being oppressed and down-trodden, it's an image of [a western icon] FREEDOM being oppressed and down-trodden". We, over here in satellite television land might subconsciously put that together in our little heads so will it sell more papers, or is it just a 'stronger' image that way?
Post a Comment
<< Home