Flame-broiled contextual advertising.

(click to enlarge) I smell dead people. Thanks to Montreal copywriter Tina Weyland for sending this beaut of a contextual ad embarrassment for Burger King's inexplicably popular gag fragrance Flame. "With a hint of flame-broiled meat," indeed. Captured on Saturday, when the the death toll from the Australian bush fires was much lower than the latest estimate of over 200. Previously in Contextual Ad Oopsies.