SI uses faux covers to posit they ain't just scores and swimsuits.

(click ads to read) Print ads for Sports Illustrated via South Africa that rather dubiously try to reposition the magazine as the Mother Jones of sports publications. Hey, Hitler moves product, baby! No matter that SI didn't start publishing until 1954, this is the cover they would have run with. They also would have been all over the Stephen Biko story if he had played a little football on the side. Here's the third ad from the campaign. Previously in sports magazines: geezerJock? Yes, geezerJock.