One of the best ad things I've ever seen.
(click image) Nice giveaway item by Iams, via Saatchi & Saatchi Sydney. Their entire ad budget should be spent on producing billions of these perfectly-branded toys and then getting distribution into every pet food store in the world so that they would eventually get into the mouths of almost every able-bodied dog on the planet. This is social media.
Previously in dog products advertising: Funny. Evil. Horrific.