How to advertise Global Warming awareness on YouTube.

So simple. Zero budget. This won't win the YouTube Cannes Young Lions ad contest for Oxfam because it doesn't use splatter porn or some such silly sensational nonsense. That's a shame. Via Y&R Interactive Israel & Mizbala (via). Same idea, not nearly as well executed, is also currently being used by Greenpeace. Probably—hopefully—it's a coincidence and wasn't stolen. previously in global warming marketing: one, two, three.