Update: both sites have been taken down by the agency/Bacardi.
(click images) HA? Bacardi, through Tel Aviv ad agency McCann Digital, has launched a promotional minisite (here's the actual site in Hebrew) for their fruit-flavored Breezer drinks with four "ugly girlfriends" for you to choose from, depending on the activity. Upgrade your trips to the beach with Sally (right)." She's "97 kilograms of femininity, strength, and double chins." There's also Lucy (left), who's "rubbing thighs...and drooping breasts will turn any trip to the mall into an unforgettable experience." Looking for any saving irony here...finding none (via). Previously in: misogynistic alcohol advertising.