wonderbra turns a button-down blouse into a deadly weapon.
(click ad) The Milan office of UK agency Leagas Delaney and wonderbra have combined on a new integrated ad campaign literally bursting with booby sexism. As the print ad above and video below painfully illustrate: stare at heaving wonderbra-encased breasts at your own risk, lads. (I'm too lazy to translate to English. Besides, you get the unsubtle, juvenile message.) There's more at the accompanying website, including a chance for you to vote for your favorite reader-submitted Miss wonderbra Button. Well, like pretty much every wonderbra ad effort I've seen in recent years (except this one), the unrealistic fantasy message here appeals mostly to men. Not surprising, since the creative team at Leagas was all male. Ladies? Does this make you want to buy a wonderbra?