The Economist Dumbs Itself Down For Dallas.
(click images) Apparently as part of a new city-by-city, targeted marketing campaign, the smart-as-fuck London magazine, via ad agency BBDO NY, recently invaded Big D with a prissy, branded mechanical bull, plus a billboard sporting the most famous question in Texas state history. I know us Americans are pretty slow on the uptake when it comes to complex economic world issues. But this is just insulting. Hopefully, at the least, the message-draped fake-bull helped some Texans better understand the financial crisis on a physical level (images via).
previously in: The Economist's dumbed down advertising. related: The Economist Kim Jong-il cover one of the cheekiest in publishing history.
posted by copyranter @ 12:00 PM
6 Comments:
they might be stupid, yes, but at least someone is paying attention to us. Other than the Giant Beach Ball thing earlier this year, I can't think of any great targeted ads to this area. It's a huge market, and people would be smart not to turn us off by pandering so carelessly.
Well, it is Texas. The ad probably should have been in crayon.
A strap-on 12" rather than a mechanical bull is needed for Texans to physically grasp the financial crisis.
Dallas, the program wasn't filmed here, and bull riding is about as common in Dallas as it is in Hollywood.
I call FAIL.
Maybe they're just trying to find your level.
I hate how the Economist, known for brilliant advertising, saw fit to dumb their shit down so much for the American market. It looks like they literally sat down and said, "Okay, how do we direct our messaging at these fat, dumb, short-and-t-shirt-wearing, cornfed idiots?" I find it pretty offensive. It's not like Billy Bob and his cousin/wife in Bumblefuck is the one reading their magazine. Haven't they ever heard of the coastal elites?
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