Thursday, February 07, 2008

PANCAKE TITS TENDERLY TWEAKED BY WONDERBRA.

(click ad for closer look)
I wasn't going to post about this witless WonderBra ad that ran Tuesday—International Pancake Day—until I read that it was created by big, bloated Publicis/London, not by two giggling ad school scamps.
Now: the agency creative team may only be referring to the fact that pancakes are, duh, flat; but I'm pretty sure they're also alluding to that lovely slang term that women absolutely adore...pancake tits. Nice work, nimrods. How old are you—11? It makes this Publicis/Paris Wonderbra ad and this Dentsu/Singapore WonderBra dead woman TV spot seem courtly in comparison.

17 Comments:

OpenID MisseLaneius said...

But isn't that the point? To make women feel insecure about their breasts so they buy the product?

At any rate, excrable.

9:29 AM  
Anonymous Nick Anon said...

Classic FUD.

10:18 AM  
Blogger Chris said...

All this does is give me a craving for actual pancakes, not breasts.

10:35 AM  
Anonymous Anonymous said...

Is it just me or does the sliced lemon not draw any allusion at all to pancakes; pancake breasts; or wonder-bra breasts.

So not only is it infantile - it's also illogical.

10:49 AM  
Blogger copyranter said...

YES, anon. If it was a sliced grapefruit——something else one would eat for breakfast——that would at least make some sense. Plus it's a bigger fruit.

10:56 AM  
Blogger Jetpacks said...

Should've been melons.

But maybe it's a Brit thing we're not getting - like "'ave a look at that bird, Jimmy. Nice pair o' lemons, innit?"

11:36 AM  
Anonymous Anonymous said...

I'd love to see the work the copyranter has done in his career.

2:57 PM  
Blogger copyranter said...

Here's a primer, anon:
EVERY PRINT AD IN MY PORTFOLIO
IS BETTER THAN THIS PIECE OF SHIT.
Enjoy your anonymity.

3:16 PM  
Anonymous Anonymous said...

Are lemon breasts good breasts? I have no idea. They must smell nice, though.

5:02 PM  
Anonymous Anonymous said...

The ad does suck. But my money is still on copyranters print book being shit. You're just a misanthropic bore with a very uninteresting writer's voice.

And yes, I do enjoy my anonymity.

5:40 PM  
Anonymous Chayanov said...

Wouldn't it have made more sense (I know, I know) to show them from the opposite angle? At least then they'd be a little more breast-like with the nipply ends of the lemon halves.

5:43 PM  
Blogger copyranter said...

OUCH, anon.
Misanthropes hurt, too.

5:47 PM  
Anonymous Capri Pants said...

This ad is a disgrace, but so is the product itself. It's false advertising.

7:57 PM  
Anonymous Bubba said...

For some reason, just seeing those grapefruit halves makes me want to make a fruit salad with a banana...

8:01 PM  
Anonymous Anonymous said...

There's a cultural divide at work here folks - in the UK pancakes are traditionally consumed on Shrove Tuesday with fresh lemon juice, golden syrup and a little sugar. Hence, I suspect, the lemon halves as boobs imagery.

Moreover, the phrase "pancake tits" is not really used over here - I think the copywriter was playing on the Brit. English similie "flat as a pancake" - which can be used idiomatically for anything flat - seas, burst tyres, and yes, ladies chests.

In other words it's a very UK-centric ad. Still the usual sexist Wonderbra nonsense of course.

6:31 AM  
Anonymous Chalky said...

Well I think it's brilliant.

7:06 AM  
Blogger FishNChimps said...

sexist and disgraceful, yes, but tits are funny, and were created by god to advance the career of benny hill

10:22 AM  

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