...Donna Rice?

1970s ad (click) for the Rice Council of America. Rice "never intrudes. Never gets it the way." They (Madison Ave.) like to say sex can sell anything. Can it sell rice? No. No it cannot (image via). previously in vintage ad sexism: 1950s IBM. 1950s women TV ad announcers. 1950s Schlitz. 1950s Heinz. 1968 American Airlines. 1969 Tab. 1970s Tiparillo. 1970s Canada Dry.