The best god damn bedwetting ads you'll ever see.

(click ads, via) A Kimberly-Clark product, Goodnites underpants offer "the softest nighttime protection for your child" (tagline: "lighten the night"). Pissing oneself in one's sleep must be pure trauma for a kid (And for an adult, too! Well, until you reach a certain age.). But instead of focusing on the negative, Seoul ad agency Diamond Ogilvy created these wonderful illustrations featuring a naked boy enjoying fantastic urine dreams—mimicking a spouting whale, and helping to put out a forest fire. Wee, pee! For roundups of ads I've liked, go here and here.