Joy: middle notes of snobbery.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuNvTaGylwgfYnA5YXWmsp43sw9P5jhzi_aarh1RlmofwEjx0pWF5t3pYK3kRnEvHIEdAXZnFX2aFbRW_casCpvDXqAMCkQQ3CAFfxlKoMYih1kZibVbFbPp3qYTe_gMT1aH-CeQ/s320/BMWjoy.jpg)
(click ad, via) Pre-owned BMWs, however, smell like a 16-year-old girl. New car smell presented via magazine insert—well, it's a "creative" idea that sells new cars, if not new BMWs. Specifically, the ad is for BMW Financial Services in Canada by Toronto ad agency Cundari. Previous nontraditional car ads:
—Add to cart: 1 Alfa Romeo.
—The VW's been drinking, not me.
—VW's smart, defaced Euro banknote ads.
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