Tuesday, February 09, 2010

Stupid also has the tits.


(click images, via Ask A Copywriter) The new Diesel "Be Stupid" posters are now all over Manhattan. While the campaign's photography is fun, I'm dumbfounded by the strategy (Stupid pays $360 for distressed jeans). Some of the ads are interesting, some are outright stupid lies. Then there's this execution, which surreptitiously slips in a nip. Btw, this is a perfectly legal maneuver (flashing) in NYC.
Previous Diesel campaigns:
Furry Bear Sex.
Steers & Queers.
Quique the Head.
Pete the Meat Puppet.
The FUCK YOU Angel.

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