I have to BUILD your sh*tty chair? Give me a break, Kit Kat.
(click image, via) These build-a-chair street posters were placed at entrances to parks and squares in Auckland, New Zealand. Innovative some will say. Charitable others will think. Yeah well I say, first, take a look at that finished chair—does that uncomfortable-looking cheap piece of shit look like something you'd want to sit on for longer than 30 seconds? Secondly, Kit Kat is supposed to represent taking a break from work, not creating more of it. And, thanks to Ikea, I hate putting together cheap furniture. I expect better from the company that created maybe the best Website EVER. By JWT Auckland.