"I DIDN'T CATCH THAT—I HAD YOUR BLOOD IN MY EAR!"

(click ads, via) Absolutely gruesome, but effective? Previously, we've seen a bloody cellphone visual used in a bloody awful texting and driving PSA. This is the first time I've seen the safety message aimed—not at the blabbing driver—but at the enabling talkee. The campaign is via India for the Bangalore Traffic Police by Mumbai ad agency the Mudra Group. The retouching work is not the best, but the ads do get the message across as plain as the digital blood on their faces.
Previously in extremely bloody ads:
• American Psycho.
• The Red Cross Eye Bank.
• Auckland Kill Bill billboard.
• Tamayo Museum of Contemporary Art.