The State of Wyoming Asks Drunks to Take a Hot or Not Sobriety Test.
(click ads) "if she looks hot, you're too drunk to drive." Amazing. This is a real drunk-driving awareness campaign that ran for the Wyoming Department of Health. They're just the latest advertiser I've found to use the terribly misguided "haha ugly people" creative strategy. It's been used to sell rubbers in Brazil, the Eyelab in Cape Town, Mitsubishi Lancers in Costa Rica, and light beer in Singapore. Here, we're all aware of the stupid beer goggles joke. I just don't think a state fucking government should be making it. And, believe it or not, some completely sober men and women will find these two hot. Directed to the ads by ad pulp.