Monday, May 17, 2010

The State of Wyoming Asks Drunks to Take a Hot or Not Sobriety Test.

(click ads) "if she looks hot, you're too drunk to drive." Amazing. This is a real drunk-driving awareness campaign that ran for the Wyoming Department of Health. They're just the latest advertiser I've found to use the terribly misguided "haha ugly people" creative strategy. It's been used to sell rubbers in Brazil, the Eyelab in Cape Town, Mitsubishi Lancers in Costa Rica, and light beer in Singapore. Here, we're all aware of the stupid beer goggles joke. I just don't think a state fucking government should be making it. And, believe it or not, some completely sober men and women will find these two hot. Directed to the ads by ad pulp.


Blogger nobody said...

That's pretty offensive. I personally neither look like that nor like folks who look like that, but I'm sure that many people do. Not everybody looks like a porn star.

9:30 AM  
Blogger Jess said...

do you have a link? I'm curious whether these actually ran, since I didn't see them on the WeDrawTheLine website.

8:12 PM  
Blogger copyranter said...

they're on the agency website:
under WDOH Draw The Line. They've done a lot of ads for the Department, these are not from the latest campaign...probably why they're not on the gov't site.

8:50 PM  
Anonymous Alan Zed said...

What an harshness judgment. I think those ads are matching the reality, to me anyway !

11:56 AM  
Blogger copyranter said...

I'm a harsh man.

12:00 PM  

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