New entry into copyranter's Copywriting Hall of Fame.
(click ad, scanned from last week's ESPN magazine) The writer of this headline joins the Puninator Ken Cole and the copywriters of these ads (and me, of course). This is a portion of an ad for the Dodge Challenger. "This is the car you buy because you can't buy a bald eagle." What's that, Mr./Ms./Logic? You can't drive a bald eagle? You, sir/lady, are an unpatriotic Evil Doer. Judging by the visual, the Challenger is also the official car of Revolutionary War reenactors. related: copyranter's Retro Copywriting Hall of Fame.