Tuesday, June 01, 2010

When men make PMS-related ads: Example 3.

(click ad, via) "Get her back." Previously in this campaign for Kitadol Periodo Menstrual by an all-male creative team at Santiago, Chile ad agency Prolam Y&R, PMS turned a woman into a Mexican wrestler. Here, she's been transformed into a hulking, simmering heavyweight boxer. Here's the first example, for Panadol via Singapore, featuring a police robot delivering the medication to a holed-up PMS-ing psycho woman.


Blogger Juliet said...

I can't imagine a woman who would buy the product based on those ads. Are they targeting men? And if so, what, are the men supposed to force the pills on their wives and girlfriends? Surreptitiously dose their food? Ugh.

12:10 AM  

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