Thursday, September 23, 2010

The most powerful domestic violence awareness advertising I've ever seen.

(via) Jesus, so simple. Nothing else needs to be said. For one brief bloody minute, advertising serves a purpose in the world. By Y&R Chicago. Here's five previous domestic violence spots from around the world that range from not bad to terrible. Update: note the video is stupidly mistitled "Coalition Against Battered Women."


Blogger Tom Megginson said...

Thanks for breaking through my cynical shell today. I needed it.

I reposted this on Osocio:

But... "Coalition Against Battered Women"? That can't be right.

9:51 AM  
Blogger copyranter said...

Yes, checking Google, it should be "for."

10:14 AM  
Anonymous Anonymous said...

This PSA is actually for the National Domestic Violence Hotline (, as listed in the closing screen. Unfortunately something about the organization's name was lost in translation by the person who grabbed the video from Radical Media. Here's the correctly-titled version:

2:08 PM  
Blogger Juliet said...

Best ad for domestic abuse awareness/prevention I've ever seen. Showing the actual attacks for shock value has nothing on the impact of this kind of ad, which shows the horrifying results.

The actress is amazing and convincing as well, so props there. Also thumbs up on focusing tightly on the face/emotions instead of the woman's body for a change.

11:46 AM  
Anonymous Anonymous said...

Oh my god. When she twitched and turned her head so quickly at the end I saw my ex-husband standing there. Now I have tears in my eyes. It just never ends and it's been 20 years. This is a powerful ad. I'm glad it focuses on the after-effects too, because watching violence from a distance is not as shocking as seeing the results close up.

7:36 PM  
Anonymous Anonymous said...

I hate to be contrary on this, but what good is it?
It's never going to be shown anywhere except at an ad awards show or here on the web.
I'm not saying violence good, just the opposite.
But as a cynic, this was made solely to receive awards & won't help anyone in a terrible situation, but the creatives behind it!
There isn't a TV station in this country that will ever run this, even at 3AM, which is probably the best time for it!

11:14 PM  
Blogger copyranter said...

Last anon: you realize this is 2011? And that "TV" and "YouTube" ain't that different?

10:53 AM  
Anonymous Anonymous said...

Sorry, but TV & YouTube are very different.
You have to seek it out on YouTube, while if it runs on TV, it just is there, even if you don't want to see it.
And the people who need to see it won't ever seek it out on YouTube.
Therefore, all it's good for are awards!

10:55 AM  

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