Award-winning "don't drive sleepy" ads.
(click ads, via) Well shit my pants, I like something. They're for the Thai Health Promotion Foundation by BBDO Bangkok. The campaign just won a Bronze Lion at the Asian Cannes ad festival. OK, they are creepy, as most close-up eye-vertising is. But they draw you in and hit you with that bing! (post not sponsored by Microsoft) creative moment which is sorely lacking in most of today's adwork. What do you think, hard-to-please art directors? Previous ads copyranter has liked:
here, here, and here.