Let's all laugh at the French Alzheimer's sufferers.
(click ads, via) There's a right way to do Alzheimer's awareness advertising (here). And then there's this way; both are via France by the same agency, Saatchi & Saatchi Paris! Headlines: "Without your support, his/her fight is already lost." Look at old Bazooka Joe, the idiot. And Grandma—she's always a blast! (Those candles are supposed to represent dynamite, in cased you missed it.) It's OK to laugh at them though, they're just French models. Inappropriate PSA ad humor week continues on copyranter. Previously: the award-winning Alzheimer's USB eraser.