The fourth winner from Cannes 2010 that I like.

(click image) Cannes 2010 design silver lion winner by Auckland ad agency Colenso BBDO for Alzheimer's New Zealand. Erasers were hollowed out and fitted with USB memory sticks. On the reverse side is Alzheimer's NZ's logo and website. They were distributed to local politicians and appropriate organizations to increase awareness. So perfectly simple—though why it doesn't read Alzheimer's "erases" your memories is strange. All charities and non-profits need a great leave-behind like this that isn't immediately tossed in the garbage. Previously in: Cannes 2010. Previous smart promo items: J&R Music World Chinese menu • Jontex condom umbrella • Iams barbell disc Frisbee • massage therapist's business card.