Smart NYC promo of the week.

(click image, via) J&R Music & Computer World is already running my favorite local commercial. Now, to promote their same day delivery service, their ad agency Toy created these faux Chinese menus that are being slipped under apartment doors and in mail slots. Yes, it's a bit of a risky move, as unwanted food menus are a source of gasket-blowing ire for many a New Yorker. But I'll bet the stunt will generate a sizable amount of addition sales for the retailer. Previous smart NYC promos: The Chocolate Bar cavity card. The Museum of Sex BJ balloon. Previous dumb NYC promos: The Ricola Mystery Cougher. The post-London terrorist attack Target bus.