Medium is the Message: gym ads made of modeling clay.

(click ads) "Shape your body" No, I don't know exactly where these posters were placed, but they're for the Forma Total Gym in Rio de Janeiro. The crude six-packs drawn here by the ad agency (artplan in Rio) art director will of course be replaced with Portuguese curse words and cruder penises (via). Go here for a complete roundup of gym ads I've posted over the years.