Thursday, December 03, 2009

Women's Libation Movement.

(click ad) Questions: Is her bra currently smoldering in the ladies room trashcan? Is she also panty-less? Why is Mr Bad Haircut boring a hole into the side of the lush's head and not betwixt her now unencumbered breasts? Gloria Steinem could not have been pleased by this advert. But then, this was just part of Smirnoff's 1970s sexist strategy (via). Previously: MacGriffe perfume unliberates the liberated woman. Related 70s ad cleavage exposure: Tiparillo.


Anonymous franCo. said...

Thanks to Smirnoff, she now drinks like a fish and consequently she needs any man like a fish needs a bicycle.

Gloria Steinem had this to say in a letter she wrote to Time magazine in autumn 2000:

"In your note on my new and happy marital partnership with David Bale, you credit me with the witticism 'A woman needs a man like a fish needs a bicycle.'

In fact, Irina Dunn, a distinguished Australian educator, journalist and politician, coined the phrase back in 1970 when she was a student at the University of Sydney. She paraphrased the philosopher who said, 'Man needs God like fish needs a bicycle.' Dunn deserves credit for creating such a popular and durable spoof of the old idea that women need men more than vice versa."

Irina Dunn later confirmed Steinem's version of events, in January 2002.
My inspiration arose from being involved in the renascent women's movement at the time, and from being a bit if a smart-arse. I scribbled the phrase on the backs of two toilet doors, would you believe, one at Sydney University where I was a student, and the other at Soren's Wine Bar at Woolloomooloo, a seedy suburb in south Sydney. The doors, I have to add, were already favoured graffiti sites."

3:35 PM  
Anonymous snobographer said...

The bra burning 70s feminist is a myth.
There was a protest at a Miss America pageant, but protestors couldn't get a fire permit, so they just removed their bras and tossed them into a bin.

6:31 PM  

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