Women's Libation Movement.
(click ad) Questions: Is her bra currently smoldering in the ladies room trashcan? Is she also panty-less? Why is Mr Bad Haircut boring a hole into the side of the lush's head and not betwixt her now unencumbered breasts? Gloria Steinem could not have been pleased by this advert. But then, this was just part of Smirnoff's 1970s sexist strategy (via). Previously: MacGriffe perfume unliberates the liberated woman. Related 70s ad cleavage exposure: Tiparillo.