A most disturbing dishwasher ad.
(click ad) I've cropped off the copy portion of this 1966 Hotpoint dishwasher ad so that we can better focus on the disturbing photograph. So many questions. Is she loading or unloading? Did she also put the dishes away blindfolded? Why is the dishwasher so far from the kitchen? Are there sharp knives in that utensil basket? Why is she dressed so? Did this L.A. family wash its dishes with pool water? (via) Previous vintage ad puzzles: The Perma-lift Girdle Ad Riddle. Why is the Marlboro Man in Paris?
posted by copyranter @ 11:00 AM
4 Comments:
I think more large appliances that should really just stay in one place need wheels.
Of course back in the sixties having a dishwasher meant a "portable" dishwasher since almost no kitchen was designed to accommodate a built-in but I do get a kick out of the subtle way they've shown this thing out in the middle of the room sans the awkward rig of hoses and cords necessary to actually use it.
Here's a question: Why do you have a blindfolded 10-year-old in your kitchen doing chores?
Who exactly are they trying to appeal to? Why don't they just complete the thought and make it "So easy, a 10-year-old can do it blindfolded with her hands tied behind her back."
What an awesomely bewildering ad. Thanks for sharing.
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