Jontex Condoms. It's raining (Se)men.
(click image to read copy)
LOOK! It's a promotion that I actually like—a fucking miracle (as opposed to these awful ones). On rainy days—like we've been having a jizzload of this week in New York—gay and straight couples walk the streets inside these cozy, extra-protecty umbrellas handing out Jontex condoms. Simple, cheap, memorable, and effective. Bravo. If only as much thought was put into condom technology. Agency: McCann Erickson Brazil, apparently a much smarter bunch than their hacky brethren in New York.
(image source)
posted by copyranter @ 9:00 AM
8 Comments:
a bright day indeed when CR is big-upping your promotion.
also, i like the new profile pic.
The only couple I see in the ad is gay, unless you count the normal sized female and midget male in the background. Also, who's handing out condoms? Shouldn't the copy have some relation to the picture? Or is it hopelessly square to expect that?
It's not a print ad, ricpic. it's just a snapshot of the promo. click on the image source link.
Nice idea...if you have lots of people in the street when it rains.
It might actually work with summer umbrellas too, no?
check out Pronto Condoms... pretty ingenious with a huh?! factor.... http://www.prontocondoms.co.za
There are some tv spots of it on YouTube.
Maybe next we'll see someone lying in a puddle to promote tampons the same way.
It will get all steamy and gross in there before long.
That's really cool. I'm surprised these condom umbrellas don't have any advertising on them. Or at least the picture that's posted.
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