Jontex Condoms. It's raining (Se)men.
(click image to read copy)
LOOK! It's a promotion that I actually like—a fucking miracle (as opposed to these awful ones). On rainy days—like we've been having a jizzload of this week in New York—gay and straight couples walk the streets inside these cozy, extra-protecty umbrellas handing out Jontex condoms. Simple, cheap, memorable, and effective. Bravo. If only as much thought was put into condom technology. Agency: McCann Erickson Brazil, apparently a much smarter bunch than their hacky brethren in New York.