Wednesday, December 06, 2006

Me Tarzan. You Jane. Army Strong. Commercial Weak.


 After finally realizing that "An Army Of One" was utter hogwash (it contradicted that whole "following orders" thing), the U.S. military recently unleashed the caveman-ish "Army Strong™ on America. ME BASH HEAD WITH CLUB! Via their long-time hacky, hacking 100-year-old agency McCann Erickson. Ready your ears for glorious brassy music and the straight-from-the-drill-sergeant's-mouth Bullshit kicker —"there is nothing on this green earth stronger than the US Army..." Wonder if the Pentagon checked if any of the 3 thousand or so dead GI's from this glorious Iraqi war had the last names Quirk, Butler, or Reinhardt? (you'll see)
previously in war:
1. An Army of One Model/Actress.
2. Presidential Tagline
3. Central Innocuousness Agency
4. Operation Thesaurus.

13 Comments:

Anonymous Anonymous said...

Thanks God that's one of the worst fucking spots I've ever seen. It will keep those poor fuckers who are brainwashed by this rubbish out of the strongly insane Rove/Cheney/Jr terrible misadventure in Iraq. God, please, help us.

3:10 PM  
Blogger Walking Spanish said...

Just found your site. glad to know another ad man who's sick to death at the medicre level of mass communications nowadays. i'm going on 16 yrs - same business.

Rock on brotha.

GD

3:26 PM  
Anonymous greencan said...

check out this one too:
http://wheresmyjetpack.blogspot.com/search/label/army%20recruitment

3:58 PM  
Anonymous ricpic said...

"Not just the strength to lift; the strength to raise."

Huh?

4:08 PM  
Anonymous Anonymous said...

Thanks Greencan - but this link works better

http://wheresmyjetpack.blogspot.com/2006/11/army-art.html

4:11 PM  
Anonymous Anonymous said...

nevermind...

4:12 PM  
Blogger Maulleigh said...

ARMY DESPERATE.

2:29 PM  
Anonymous Anonymous said...

I saw the campaign and I thought the Army was launching a deodorant.

11:16 AM  
Blogger Alex said...

How do I put this politely....

Aw, fuck it:

Eat Shit.

12:46 PM  
Anonymous Anonymous said...

Seriously, who writes this shit.

2:21 PM  
Anonymous Anonymous said...

... and then there's ARMY WRONG!

see www.armywrong.net , an entirely different look at the military.

12:11 AM  
Anonymous Diggs said...

Heh, good to see that the normal suspects don't like the ad. It's not for you; if it upsets you because it reminds you that you've done nothing to support the country in which you live, too bad.

2:03 PM  
Anonymous Anonymous said...

This has nothing to do with politics or patriotism.

The spot is barely literate.

"Not just the strength to lift, but the strength to raise."

?

I can just imagine what a cluster fuck those focus groups must have been. This is what happens when schlock miesters channel Walt Whitman.

7:03 PM  

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