Where a good idea becomes a bad cliche.
If only. If only the ad really did look like one for a blood drive. Instead, LionsGate just had to put in a hot nurse in stockings. You idiots could have actually given the false impression that this movie is going to be smart as hell. Something tells me this was the usual case of ad by committee. "Search all the parks in all the cities, you'll find no statues of committees..." (I believe it was Donny Deutsch who said that.)
1. "Saw III" splatters actor's blood all over promotional posters. (via AdRANTs).