Once again, Cannes judges don't know their ads from a hole in the ground.

(click poster) Remember last year? Well now, Diesel's "Be Stupid" poster campaign just won the outdoor "Grand Prix" lion at Cannes (six more posters from the campaign here). The sheer strategic stupidity of the ads was perfectly illuminated here in NYC by an inventive subway tagger. Fucking idiotic industry big shots. (I used to judge some ad awards shows, but stopped getting invited because I usually killed everything I saw.)