The first winner from Cannes 2010 that I like.

(click images, via) If you don't work in advertising, you may be unaware that the industry's biggest annual autoerotic event is going on this week in Cannes. The winners were just announced in the "Promo and Activation" category, and this one via China, for Supor non-stick pans, was one of the few I hadn't already seen; it won a bronze lion. The Shanghai office of Leo Burnett set up a giant wok outside shopping malls in the city. A ramp was placed behind it where skater boys and girls dressed as prawns, fish, pork, eggs, and carrots created the illusion of cooking non-stickiness. Pretty fucking cool. update: here's video!
Stay tuned for more Cannes winners that I like—though don't hold your breath. Previous Cannes winners I've not hated: • French Aides Foundation • Energizer • Viagra • Belgian radio station cow pie seat • Midea fans • Sagami condoms.