Friday, June 26, 2009

Viagra sold with subtle sleaziness in South Africa.


(click ads) In America, we get the awful Whiskey Dicks singing "Viva Viagra." In China, the cock stiffening pill is sold with scary thermonuclear sperm rockets. Ogilvy in Johannesburg just won a Silver Lion at this week's Cannes Advertising Festival for these wink-wink, nudge-nudge executions that add an old-age twist to age-old scenarios. The milkman buttoning his jacket is a nice touch (images via).

3 Comments:

Anonymous Lateef said...

I agree - this subtle approach is awesome. Viva Viagra inspires a gag reflex and the Cialis guy is just ridiculous.

4:24 PM  
Anonymous Anonymous said...

I don't get it...so many mixed messages.

So we have three ads using cliched sex jokes stereotypes, be it the pool boy/man, the milkman (who delivers milk anymore???), and there is a third one of a mailman. (Note the swanky surroundings)

Let me guess... they will later add to this series the one with a pizza delivery man, a plumber, a gardener, the UPS/FedEx man, the cable guy??? all in the implied sexual service of the insatiable slutty lady of the manor???

WTF?...where does this leave the Lord of the Manor.
His wealth is all he needs to get his rocks off and it all cums down to the workers to take care of 'wink-wink' business???

Do I detect class warfare here?

4:29 PM  
Anonymous Mickle said...

Vigra is valuable only to those who really need it)

11:00 AM  

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